GTM intelligence for dev tool teams.

Dayly combines public developer signals — code, packages, docs, communities — with your first-party data to prioritize the accounts that matter, research the complex ones, and hand your team the outreach strategy. Shipped to Slack.

For Seed – Series C dev tool, OSS & AI-infra companies.

#gtm-signals
Y
you09:14 AM

who's evaluating us right now that a rep should work this week?

dayly09:14 AM

🔥 3 accounts with live intent · last 7 days

1. Northstar Labs — forked repo, npm ↑12×, /pricing

2. Vela Systems — competitor in deps, scale issue

3. Orbit AI — 6 engineers in docs, SSO viewed

"we're hitting limits on our current setup, evaluating alternatives this quarter"
— GitHub issue, Andre (Staff Eng, Northstar)
→ buyer mapped · draft ready · synced to CRM
Approve & sendAssign rep
Message #gtm-signals…

Used by GTM teams at

SpurOverlayy

02

Better AI won't win dev-tool GTM.
Knowing your developers better will.

Dayly builds complete developer-buyer intelligence — public signals plus your first-party data, resolved to real accounts and buyers — then does the work on top of it.

01·Prioritize signals & accounts

Know who's in market before they fill a form.

Dayly scores every account against public developer signals — GitHub, packages, docs, communities — and your first-party data: product usage, cloud sign-ups, docs analytics, CRM history. Reps start the day with a ranked queue, not a raw feed.

Public signalsGitHubnpm / PyPIDocsCommunitiesSocials
Your 1st partyProduct usageCloud sign-upsDocs analyticsCRM history
Today's queue · ranked by intent 1st party public
1

Northstar Labs

Scale issue + npm ↑12× + /pricing

84
2

Vela Systems

Competitor in deps, migration chatter

77
3

Orbit AI

6 engineers in docs, SSO viewed

71
4

Kestrel Data

Free-tier usage nearing limits

63

02·Research complex accounts

A week of account digging, done before standup.

Technical accounts are messy — five teams, forty contributors, three initiatives. Dayly untangles which team is evaluating, what they're building, which competitor sits in their dependency tree, and who owns budget above the developers.

Accounts/Northstar Labs
N

Northstar Labs

Series B · data infra · 240 employees

Score 84
SignalsTech stackPeopleRepos

Forked core repo

go

GitHub

3 devs

Package installs

node

npm

↑ 12×

Docs: /pricing, /sso

buying

Docs

9 views

Scale issue opened

intent

GitHub

1 thread

PersonRoleReports to

Maya Chen

VP Engineering

BuyerCTO

Andre Silva

Staff Platform Eng

ChampionMaya Chen

Priya Nair

Eng Manager, Infra

InfluencerMaya Chen

03·Develop outreach strategies

Every account ships with the play, not just an alert.

Dayly turns research into a strategy: who to contact first, what to reference, and drafts that cite the issue they actually opened — never a template. You approve in Slack; everything syncs to your CRM.

Play / Northstar Labscompetitor displacement
01

Andre Silva · Staff Eng, champion

Reference his scale issue and the migration path off their current setup.

02

Maya Chen · VP Eng, buyer

Cost of staying on the competitor at their event volume — cite the dependency.

03

Follow-up · day 4

Benchmark for their stack (Kafka + Postgres) if no reply.

“Saw your issue on partition rebalancing at scale — we moved two teams off the same setup last quarter. Worth 20 minutes?”

→ draft ready · approve in Slack · synced to CRM

03

Slack-first

Your team gets an agent that lives in Slack.

Reps shouldn't open five dashboards to understand a technical account. Dayly brings the signal, account, buyer and next step into Slack — and does the work with your approval.

The dashboard is there for deep dives. Day to day, the agent runs the play.

01

Signal

7 engineers in your docs. npm installs up 12×. A new scale issue on GitHub.

View proof
02

Account

Northstar Labs is evaluating for a production workload — recent, repeated, real.

Open account
03

Buyer

Maya Chen, VP Engineering owns budget. Andre, Staff Eng is the champion.

Assign owner
04

Action

Drafted outreach citing their issue, competitor dependency and migration path.

Approve & send

04

Signals in. Revenue action out.

Dayly sits between where developers evaluate you and where your team works — turning raw activity into prioritized accounts and approved next steps.

Public developer signals

GitHub
npm / PyPI
Dependency graphs
Communities
Competitor repos
Social signals

Your first-party data

Product telemetry
Cloud sign-ups
Docs analytics
CRM history

dayly

Developer
GTM graph

Action outputs

Slack
Salesforce
HubSpot
Email sequences
Rep tasks
Account lists
Campaigns
Webhooks

05

Built for how developers actually evaluate.

Developer-intent signals

Docs, packages, APIs, GitHub, product usage.

Sign-up deanonymization

Reveal the company behind free users.

Account intel

Know what changed and why now.

Buyer prediction

Find the budget owner behind the dev.

Technographics

Stacks, dependencies and competitor usage.

Dev funnel

Separate browsing from sales-ready.

Community listening

Catch pain, questions and migration chatter.

List prioritization

Rank accounts by real developer intent.

Send us your repo. Get the 10 accounts your reps should work this week.

A free signal test on your own ecosystem — buyer mapped, drafts included.

No spam. Just a short look at who's evaluating you right now.